All terms not otherwise defined herein shall have the definitions set forth in the Terms of Service.
We do not intentionally gather Personal Information from visitors who are under the age of 13.
Data We Collect from You Account Registration
The registration of an Account requires You to provide certain Personal Information, including:
a full legal name
a valid email address
and certain other information indicated as required.
If You choose a Product or Service that require the payment of a fee, You will also be required to submit a credit card/debit card number, expiration date and billing zip code, which information will be kept on file in Our secure servers in order to process Your recurring charges.
In connection with Your account registration.
Our Customers We collect Personal Information from Our customers that You share with Us or that such customers provide while registering for Our website using the Our Site, browsing Your Site or during checkout on Our Site. We use this information to provide You with Products or Services and so that we can serve needs including supporting and processing orders, authentication and processing payments. We also use this information to improve the Services.
Our Partners We collect Personal Information from our partners, which include individuals and businesses that have entered into a partnership agreement with Us. Our partners can include referral partners, developers, technology partners and solution partners.
We use all such information to provide the Products or Services to You, including to contact You and confirm Your identity and to improve the Services so that You can better serve Your customers.
Whether You are a customer of Ours or not, We collect Anonymous Data, including data about Our websites that You visit and how You browse, information about the device, operating system and browser You use, Your network connection, Your IP address and the date/time stamp for Your visit.
If You are a customer of Ours, we will also collect data about how and when You access Your Account. We use this information to see which areas most are visited, which helps Us improve the quality of visitors' online shopping experiences by recognizing and delivering more of the features, services and products that Our visitors prefer.
We may also use this information to provide You advertising or marketing.
Our websites may use social media features, such as the Facebook 'like' button ("Social Media Features").
These features may collect Your IP address and which page You are visiting on Our website and may set a cookie to enable the feature to function properly.
You may be given the option by such Social Media Features to post information about
Contests and Sweepstakes With respect to persons age 13 or older,
We collect Personal Information required to participate in certain contests, sweepstakes, and/or other giveaways (individually and collectively, "Promotions") that We conduct on social media/networking websites including, but not limited to twitter.com, facebook.com, pinterest.com, instragram.com, and youtube.com (each, a "Social Media Site"), or on Our website. This information may vary but will typically include your first and last name, mailing address (including city, state, zip code and country) and e-mail address. It may also include additional information, such as telephone number, fax number, and information about your interests in and use of various products, programs and services. We will use any such Personal Information to contact You regarding Your interest in, or experience with, the Services, as well as for marketing purposes.
Other From telephone users, we collect your phone number and call audio.
From chat support users, we collect PII as well as information about the device and browser You use, Your network connection and Your IP address.
From forum users, we collect certain PII, including Your name, email address and website URL. We use all this information to provide to You the Services, to enhance Our Services and answer any questions You may have. Use of
As described above, we will use Personal Information to perform the Services or deliver Products, including to facilitate the creation of and secure Your account on our network and identify You as a user in
We will also use Personal Information to contact You regarding Your interest in, or experience with, our Products or Services, to provide You with support and to improve the quality of Our Site and Services. We may also use Personal Information for marketing purposes. For example, we may use information that You provide to contact You or send to Your information regarding Us or our partners.
We may use other third parties to help Us provide services and marketing to You, such as shipping or fulfilling orders, processing payments, monitoring site activity, identifying and preventing fraud, conducting quality assurance and testing, providing support, conducting surveys, and administering e-mails, and share with them Your Personal Information solely for those purposes. If We share any Personal Information with any of these third parties, we will require that such information be used only to provide the services requested by Us and be maintained by them in strictest confidence. We do not control the use by third parties of Your Personal Information that We collect, and its use by them will be in accordance with their own privacy policies. However, we will ensure that they are bound by agreements with us that include non-disclosure and certain data protection provisions.
If you do not wish for Your Personal Information to be shared in this manner, you may opt not to purchase or use these third-party services or to specifically express interest in Our partners products or services. We will always ask for Your consent before sharing Your Personal Information with Third Parties for purposes other than those described herein.
Third parties that have content embedded on Our Site such as a social feature may set cookies on a user’s browser and/or obtain information about the fact that a web browser visited a specific website from a certain IP address. Third parties cannot collect any other personally identifiable information from Our websites unless You provide it to them directly. Any third-party cookie usage is governed by the policy of the third party placing the cookie. Our Advertising We partner with third party publishers, advertisers and other service providers to manage Our ads on other websites. These third parties may send cookies to Your browser or device to gather information about Your activities on Our Site and other sites that You visit.
This information is then used to manage Our ads. For example, if You visit Our Site, you may see a Bitterroot Guitars and when You visit another website or use a social media platform. Third Party Tags
We use and manage third party tags on Our Site. Third party tags may take the form of pixels or tracking snippets.
This means that no cookies are used, and no personal data is collected.
We use Google Tag Manager to manage our third-party tag usage. We use tracking snippets to capture data from your browser, make requests to a third-party partner or set cookies on your device to store data. This may cause other tags to be activated which may, for their part, collect data and set cookies under certain circumstances. Google Tag Manager does not access or store this data. Tracking We may also use web beacons, tracking technology and other automated tracking methods on Our Site, in mobile applications and communications with You and in Our products and services, to track and Measure performance and engagement on Our Site and Services and Our ads.
If You prefer not to accept cookies, you can set Your browser to either completely disallow cookies or have a browser alert You when a site is using a cookie.
The exact method of disabling cookies varies depending on the browser You are using; please consult the Help option in Your browser for specific directions.
Please note that if You reject or block all cookies in Your browser settings, you will not be able to take full advantage of Our services as some cookies are necessary for the site to function properly.
We have implemented and use Display Advertising to allow for Google Analytics Remarketing.
You can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads using Google Ads Settings can also use the Google Analytics opt-out browser plug-in to prevent their data from being collected and used by Google Analytics.
You can opt out of targeted ads served via specific third-party vendors by visiting the Digital Advertising Alliance’s Opt-Out page and the Network Advertising Initiative’s Opt-Out page.
If You are a resident of the European Union, please see here.
You may deactivate Google Tag Manager with the help of a browser add-on if you do not want this website analysis.
One such add-on can be downloaded at: www.ghostery.com/
There is no industry standard or understanding about how to respond to “Do Not Track” (“DNT”) signals.
Therefore, unless otherwise required by law, we do not alter our data collection and usage practices when We detect DNT signals from Your browser. Third Party Apps Our Services allow You to connect to our stores with third party applications to alter or provide new functionalities or add services.
Use of Forums / Discussion Boards
None of the information contained on Our website is medical, legal, business, or other advice or opinion.
Any opinion expressed via this service is that of its author. Users are reminded that postings are automatic, instantaneous, and are not pre-reviewed.
Additional facts and information on legal or other developments may affect the subjects discussed. Confidential information should not be discussed. We assume no responsibility for the content or consequences, direct or indirect, of communications by users.
If You provide to Us, or We otherwise collect, Personal Information, either directly or through a partner, we will take commercially reasonable precautions to protect the information from loss, misuse and unauthorized access, disclosure, alteration and destruction. We follow industry standards on information security management to safeguard sensitive information and are certified as a PCI-DSS service provider. Our platform is audited annually by a third-party qualified security assessor for compliance with PCI-DSS.
Retention We will retain Your Personal Information for as long as Your Account is active or for as long as needed to provide You or our users with the Services.
We also retain Your Personal Information for legitimate business purposes and to comply with the law.
The precise periods for which We retain Your Personal Information vary depending on the nature of the information or why We need it.
We collect and retain indefinitely anonymous or anonymized information, such as website visits, in order to improve our Services.
This section provides additional information for California residents and their rights under the California Consumer Privacy Act (“CCPA”). For details regarding the personal information that We collect please refer above to Section 1, Data We Collect from You. We do not collect personal information from California residents who We know are under 16 years of age.
For details regarding how We use and share information please refer above to Section 2, Use of Your Personal Information. We do not sell, as defined in the CCPA, the personal information that We collect.
We do, however, use third party cookies as further described here.
Subject to certain exceptions and restrictions, the CCPA provides California consumers the right to request to:
1) Know more details about the categories or specific pieces of personal information that We collect (including how We use and disclose this information);
2) Delete personal information;
3) opt out of any “sales” that may be occurring.
Please note that for any of these requests, we will need to verify Your identity prior to fulfilling Your request in order to protect
Your privacy and security. Also, please be advised that We need certain types of information in order to provide Our services.
We will not discriminate against You should You choose to exercise
Your options under the CCPA. California residents may make a request pursuant to their rights under the CCPA by contacting us at email@example.com.
We will verify Your request using the information associated with Your account, including email address.
Government identification may be required.
Residents can also designate an authorized agent to exercise these rights on their behalf by providing Us documentation sufficiently demonstrating that You have granted that authorized agent those rights.
Residents of the European Economic Area Our operations are located primarily in the United States.
If You are in the European Economic Area (the “EEA”), Your Personal Information will be transferred out of the EEA to the United States.
Residents of the EEA have certain rights under European law with respect to Your personal data, including the right to request access to, correct, amend, delete or limit the use of Your personal data.
If You are a resident of the EEA and Our customer or partner or a User of Our Site and You wish to exercise these rights, please contact us by emailing firstname.lastname@example.org.
For customers of stores that We operate in connection with Our Products or Services, we serve as a processor on Our behalf.
As such, if You wish to exercise these rights, please contact Us directly.
If You are a resident of the EEA,
Our operations are located in the United States.
If You provide information to us, the information will be transferred out of the European Union (“EU”) and Switzerland to the United States.
We comply with the EU-U.S. Privacy Shield Framework as set forth by the U.S. Department of Commerce (the “Privacy Shield”) regarding the collection, use and retention of personal information transferred from the EU to the United States (“EU Personal Data”).
To learn more about the Privacy Shield program, and to view our certification, please visit www.ghostery.com/ The Privacy Shield Principles set forth Our accountability for EU Personal Data that
We receive under the Privacy Shield and subsequently transfer to a third party.
We encourage You to contact Us should you have a Privacy Shield-related complaint. We will respond within 45 days.
If We fail to respond within that time, or if Our response does not address Your concern, you may contact the International Centre for Dispute Resolution, the International division of the American Arbitration Association.
Please visit www.ghostery.com/ for additional information and to file a complaint.
Under certain conditions, more fully described on the Privacy Shield website, you may be entitled to invoke binding arbitration when other dispute resolution procedures have been exhausted. We are subject to the investigatory and enforcement powers of the U.S. Federal Trade Commission.
We may be required to disclose personal information in response to lawful requests by public authorities, including to meet the national security or law enforcement requirements. Choices Regarding Your Personal Information We understand that and value Your rights over Your Personal Information. We have taken steps to allow You to access, correct, amend, delete or port Your Personal Information and give You choices regarding the collection, use and sharing of Your Personal Information.
You may manage your receipt of marketing and non-transactional communications by clicking on the “unsubscribe” link located on the bottom of Our marketing emails.
If You are Our customer or a partner, you can update many types of Personal Information directly within Your Account settings. If You are unable to change Your Personal Information within Your Account settings, or if You are concerned about data collected as You visit Our Site, please contact us at email@example.com.
If You are a customer of Our customers and wish to exercise these rights with respect to their sites hosted by Us, please contact Us directly. Please understand that if You delete or limit the use of Your Personal Information, the Services may not function properly, or certain Services may not be available.